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home : columns : rahn larson
July 7, 2020

5/13/2020 10:40:00 AM
Setting example of generosity
People might say being in business builds character, but I'd add that it can also reveal it.
Last week, I received a heartwarming tip about a new online boutique owned by Windom's Ashley Johnson and her daughters, Aviana, 15, and Cameron, 14. The clothing business, called "Decades Boutique," opened in January.
In late-April, the Johnsons announced that 25% of each sale would go to a business of the customer's choice. The idea was to help businesses affected by the pandemic.
"Some of my friends are owners of small businesses," Ashley said. "We were trying to think of a way we could help them. We just wanted to do our part."
The result was inspiring. They raised $500.
When the event ended, cash from sales were placed in envelopes and delivered to each business.
"They were really appreciative," Ashley said. "Some of them had tears in their eyes."
It was a good learning experience for Ashley's daughters. In fact, the entire business experience has been an education for not only Aviana and Cameron, but also their brothers, Chase, 11, and Spencer, 10.
By the way, the boys help take care of the business website (decadesboutique.com) and Ashley's husband, Mike, handles the books for the business.
"The whole family is involved," Ashley said. "I and the girls have a love for clothing, so we thought it would be a fun thing to do.
"They (Aviana and Cameron) help with picking out the clothes to order and getting them all shipped. My mom (Linda White of Windom) helps, too. We call her the warehouse manager."
Ashley added that the early stages of their business have gone very well. And, almost as importantly, it has been fun.
"The girls start dancing every time an order comes in," Ashley said with a chuckle. "They are so excited."

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