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home : columns : rahn larson
February 25, 2018

1/31/2018 9:10:00 AM
Spotlight on Minnesota
If the forecast holds, it should be around zero degrees when NFL fans awaken in their Minneapolis rental homes and hotel suites for Super Bowl LII.
That is not a big deal for us hardy Minnesotans. But you can bet some of our guests will not feel the same way.
Brace yourselves folks. Not everyone is "Minnesota nice."
I sat with hundreds of editors, publishers and reporters at our annual newspaper convention last week as Marilyn Carlson Nelson, co-chair of the Super Bowl host committee, shared details of "The Bold North," Super Bowl events and the great work that went into it. We learned that before 10,000 volunteers were selected for this event, at least 5,000 hopefuls were turned away.
As we listened to Marilyn, I was impressed with the host committee's ideas and its final 10-day package. This event is clearly worth hundreds of millions of dollars in sales, tourism and public relations value. At the same time, I recalled how historically thin-skinned Minnesotans can be. That worries me.
We will hear jokes and criticism. Fair or not, it's inevitable. My only advice to Minnesotans is, "Don't let the turkeys get you down."

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